Overview of the Shopping Mall and Supermarket IoT Solution - Hotspot Service and Customer Flow Analysis
Scenario Overview
Under fierce competition and affected by online consumption, large shopping malls and comprehensive complexes have a slow growth in profits. They need to improve customers' shopping experience and promote profit growth by providing personalized services.
Pushing customized advertisements to different customers not only quickly responds to customers' needs, but also increases the sales revenue for shops, achieving win-win for both customers and shops. Currently, it is practical and cost-effective to push advertisements to smart terminals such as mobile phones through Wi-Fi. In this case, fast and secure access to Wi-Fi networks and accurate analysis on behavior of individual customers must be ensured.
To meet these requirements, Huawei provides the hotspot service and customer flow analysis solution. The hotspot service allows customers to access Wi-Fi networks easily and securely through Portal authentication. Customer flow analysis allows shopping malls to obtain useful information such as consumption habits and occupations of customers according to their moving tracks. Then the shopping malls can push customized advertisements to customers through Wi-Fi networks.
Solution Benefits
- Customers can access Wi-Fi networks easily and securely, and enjoy good Internet access experience.
- Shopping malls can accurately push customized advertisements to customers' mobile phones, promoting user consumption and increasing sales.
- A WLAN can be reused as an IoT that provides the hotspot service and customer flow analysis to achieve network integration, reduce network deployment and maintenance costs, and help administrators centrally manage the network.
Network architecture
Terminal layer
Smart terminals such as mobile phones are located at this layer.
Access layer
APs, switches, and ACs are deployed at this layer.
Service layer
A RADIUS server, a Portal server, and a policy configuration device are deployed at this layer.
Application layer
A customer flow analysis server is deployed at this layer
Related Products
Device |
Function |
Vendor |
|---|---|---|
AP |
Provides wireless network coverage for mobile phones. |
Huawei |
AC |
Manages APs, delivers configurations to them, and works together with them. |
Huawei |
Switch |
It is used to build a networking structure and forward packet data on the network. |
Huawei |
RADIUS server |
Interacts with access devices to implement user authentication, authorization, and accounting. |
Cloud4Wi |
Portal server |
Receives authentication requests from clients, provides free Portal services and authentication pages, and exchanges client authentication information with access devices. |
Cloud4Wi |
Policy configuration device |
Executes different policies for mobile phones, such as time limiting, rate limiting, free-of-charge network access, or charged network access. |
Cloud4Wi |
Customer flow analysis server |
Collects location and identity information about mobile phones, and implements personalized management for customers. |
Cloud4Wi |
Connect switches to the Cloud4Wi server through eSight or iMaster NCE-Campus, instead of direct connection.