Bandwidth on demand (BOD) is a value-added service featuring dynamic bandwidth allocation. When users need to adjust their bandwidths, they can dynamically activate or deactivate the BOD service through a portal server, achieving bandwidth adjustment without carriers' intervention.
With the diversification of network applications such as VoIP and IPTV, users pose more requirements on the network bandwidth. BOD services can enhance interaction between users and networks and improves network resource usage efficiency while meeting users' personalization requirements and reducing user costs.
BOD offers the following benefits to carriers:
Carriers can provide target customers with flexible service and tariff policies, increasing the average revenue per user (ARPU) and operating revenues.
Carriers can rapidly deploy new services, avoiding homogeneous competition and reducing the user churn rate.
Carriers can adjust user bandwidths based on tariff policies to maximize bandwidth utilization and protect investment.
Carriers can provide self-service for users, reducing O&M costs.
BOD offers the following benefits to users: